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  • 6/10 fans are likely to homegate during the upcoming sports season.
  • Make sure you have salsa at your homegating party! 22% of guests would run to the store and pick some up. 18% would be devastated and consider leaving the party!
  • 45% of salsa eaters prefer medium heat salsa. Preferences for mild heat are highest in the Midwest and ‘bring the pain’ heat is highest in the South.
  • Healthy game day snacks are important to 48% of tailgaters. 52% would try a vegan dip at a tailgate party.
  • 30% of Americans pair Soft Drinks or Lemonade with Chips n’ Salsa.