As we approach the end of 2022, we find ourselves in a place of gratitude for all of our new and long-term partnerships that have provided us the opportunity to continue delivering meaningful snacking experiences for food loving, flavor seeking consumers. The incredible growth Fresh Cravings has experienced this year has allowed us to reach more consumers than ever before, building brand awareness and driving traffic to your stores. Let’s take a look back at Fresh Cravings’ key moments of 2022!

Select Fresh Cravings Hummus items have started arriving at retailers with four unique under-lid messaging concepts. Each concept was developed with the goal of fostering a connection with our customers, encouraging repeat sales and customer loyalty, increasing customer engagement, and building ratings and reviews for Fresh Cravings Hummus products. Each design includes a call-to-action QR code directing customers to a landing page on Fresh Cravings’ website. Keep an eye out for these exciting under-lid messages!

1. #HowWeHummus

Ongoing social sweepstakes with monthly winners for user-generated content shared on their Instagram displaying how consumers enjoy their Fresh Cravings Hummus.

2. $1.00 Off Coupon

Download to print a $1.00 off coupon offer for their next Fresh Cravings purchase as a ‘thank you’ to our customers to encourage repeat purchases and brand loyalty.

3. Ratings and Reviews

Monthly sweepstakes encouraging consumers to submit a rating and review on their favorite products for a chance to win $100.

4. Kitchen Cravings

Encouraging consumers to share recipes using Fresh Cravings Hummus or other products on their social platforms, and we may even feature them on Fresh Cravings social platforms and website to inspire others.

Fresh Cravings ‘Dips & Sips’ social and PR campaign with lifestyle expert and sommelier, Sarah Tracey, concluded this month with a 4-part holiday bites edition featuring wine pairings and recipes made with Fresh Cravings dips. This partnership showcased a total of 16 unique recipes demonstrating the true versatility of Fresh Cravings Salsa, Creamy Dips, and Hummus. Partnerships like these play a key role in expanding our brand awareness and reaching new audiences to drive customers to retail shelves. Grab your wine glass and give this Red-Blend-paired ‘Naan Flatbread with Roasted Garlic Hummus and Warm Crispy Mushrooms’ recipe a try!

For the full ‘Dips & Sips’ holiday series, check out our Instagram!
All ‘Dips & Sips’ recipes can be found on our website.