Fresh Cravings partnered with top TikTok creator and comedian, Daniel LaBelle, on a comedic video featuring Fresh Cravings Salsa that blew up on social media across multiple platforms. The video gained over three million organic views in just one week and ignited positive conversations from fans online everywhere!
The video, cleverly titled, “Fresh Cravings: A Chip’s Wild Chase for the Perfect Dip,” was a huge hit. And while it focused on the humor of Daniel’s hilarious physical comedy, the viewers’ comments prove the influence these videos can have on consumers and their shopping habits:
To expand on its success, we boosted the video on TikTok—a key social platform for Fresh Cravings and ran paid dark ads featuring the video across Instagram and Facebook with a click-to-cart link for consumers to instantly add Fresh Cravings Salsa to their online basket to increase salsa sales. This resulted in over 10 million impressions in total the week leading up to the Big Game.
This partnership allowed us to reach millions of consumers directly through social media, placing Fresh Cravings front and center as they planned their game day gatherings and snacks.
We can’t wait to continue building these important relationships with online creators and take Fresh Cravings to the next level. It’s an exciting time to be on team Fresh Cravings!
Fresh Cravings Wins Newsweek’s 2023 Best New Product Awards in Hummus Category!
We are delighted to share that Fresh Cravings’ Honey Jalapeño and Everything Bagel Hummus won Newsweek’s 2023 Best New Product Awards in the Hummus Category. This recognition is a testament to our commitment to delivering high-quality, delicious, and innovative products. We are grateful for partners like you who help make this possible. Read more about this award and all the 2023 Best New Product Awards winners here.
Fresh Cravings Launches ‘Dips at Your Doorstep’ Sweepstakes
Fresh Cravings launched a new ‘Dips at Your Doorstep’ Sweepstakes to promote and support Fresh Cravings’ limited-time offer Pizza Hummus on National Pizza Day to our email subscribers and IG fans. We are driving consumers to the Fresh Cravings website to enter for a chance to win a Fresh Cravings Crave Kit, with everything to make a Naan Hummus Pizza at home.
Sweepstakes like this allow us the opportunity to grow our email list and engage with our fans in a fun, unique way. Click the image below to check out the Fresh Cravings Dips at Your Doorstep landing page!